Digital Marketing And It’s Types

Digital marketing is a type of marketing in which we use digital devices or platform to promote any product and services

digital marketing and it's types

Types of Digital Marketing

1.SEO (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization is a technique through which we can boost the ranking of our website for different keywords organically(unpaid)

Let’s Understand with example

If let say you search any query on google so plenty of results google will be shown to you

Google search
serp results

so whatever results has shown above for particular search, every result having different position so by SEO we can improve the ranking of the above results for different searches

2. SEM (SEARCH ENGINE MARKETING)

Search Engine Marketing is a technique through which you can show product or service in a search engine result page by paying to a particular search engine for a different keyword, so basically this is inorganic(paid advertisement)

Understand with example

If you see above image properly the first result is paid ad.

3. EMAIL MARKETING

Email Marketing is the act of sending bulk email to the people for different purposes so this process of sending email through various email marketing tool is called email marketing

Tools you can use for email marketing

a) Mailchimp

b) Convertkit

c) Get Response

4. CONTENT MARKETING

One phrase is world of digital marketing “CONTENT IS KING” .So basically distribution of content in the form of video,audio,image,written whatever on internet is called content marketing.

5. AFFILIATE MARKETING

If a person promote or sell someone else product/ service may be it’s physical or digital so the particular company whose product and service the person promotes or sell through digital means ,get commission and this whole process is called affiliate marketing

Different website for selecting product/services for commission

a) Click Bank

2) Amazon Affiliate

3) Jvzoo

4) Max Bounty

6. SOCIAL MEDIA MARKETING

If you promote any product or service using social media platform like facebook, instagram, snapchat ,likedin and so on whether organically or usind paid ads of these platform this is comes under social media marketing

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